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Totally Bound and other MM romance publishers recognize that their readership are largely straight women. What’s His Passion? Is part of a greater project to bring about accessibility to its readers, beyond e-books and per-demand publishing, by including itself into the mainstream.
The CEO at Totally Bound, Claire Siemaszkiewicz, explained their hopes for the imprint. Currently, they are in discussions in the United Kingdom to include their books in main retail bookstores and expect to make that happen in the United States within the next year.
“We won’t stop now until our books are in mass market” said Siemaszkiewicz.
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